Brand Story:
The vision behind On The Wood started long before the brand was officially named. In 2005, the foundation was laid for a new dining experience one that blends the richness of traditional Lebanese cuisine with modern culinary ideas, all delivered with genuine hospitality and expert service.
In 2008, On The Wood opened its first branch in the UAE, marking the beginning of a new chapter where a dream turned into a growing reality. With a distinctive vision and a commitment to delivering authentic Lebanese food with elevated craftsmanship, the brand quickly earned the trust and love of food enthusiasts who appreciate exceptional taste.
Today, On The Wood continues its steady growth with 12 branches across the UAE and 3 in the Sultanate of Oman, driven by ambitious plans to expand into new markets across the Middle East and beyond.
With a constant drive for excellence and a commitment to innovation, On The Wood adopted an outstanding American cooking technology developed by Wood Stone. This advanced system ensures perfect heat distribution, resulting in unmatched quality in every dish. More importantly, it’s environmentally friendly preserving agricultural resources and offering a safe, healthy cooking experience free of carbon emissions. It’s a unique fusion of authentic flavor and sustainable responsibility.
On The Wood is not just a place to eat it’s a space that brings heritage to life. Every dish tells a story, and every visit makes you feel at home. There’s no compromise on quality; all ingredients are carefully selected to be fresh, premium, and healthy, ensuring a refined and truly authentic culinary experience.
The diverse menu plays a key role in welcoming guests from all nationalities and satisfying a wide range of tastes making On The Wood an inclusive and unforgettable experience. As the brand evolves, continuous investment in menu development ensures every visit feels fresh, exciting, and memorable.
Our Vision:
To become the leading Lebanese international restaurant chain in the GCC and beyond, renowned for our authentic fusion of flavors, exceptional dining experiences, and unwavering commitment to cultural diversity. At On The Wood, we strive to bring the very best of Lebanese and international cuisine to the heart of every community we serve creating spaces where tradition meets innovation, and every meal is a celebration of heritage, flavor, and connection.
Our Mission:
At On The Wood, our mission is to create memorable dining experiences by blending the rich culinary traditions of Lebanon with innovative international flavors, all crafted with fresh, high-quality ingredients.
We are dedicated to delivering exceptional service in a warm and welcoming atmosphere, where every dish tells a story and every guest feels at home. Inspired by the vibrant cultural tapestry of the GCC, we aim to reflect this unique blend through our food, hospitality, and values.
With a steadfast commitment to excellence and authenticity, we strive to delight every guest, foster a strong sense of community, and be a gathering place where flavor, culture, and connection come together.
Integrity
We are deeply committed to conducting all interactions whether with employees, customers, or stakeholders with the utmost honesty, transparency, and respect.
We believe that doing what is right should always take precedence over personal or commercial gain. Guided by strong ethical principles, we prioritize fairness, accountability, and integrity in every decision we make. This unwavering commitment ensures that our brand is not only known for great food, but also for the trust and values that define every aspect of our business.
Agility
We foster a culture where adaptability and responsiveness are key. We empower our employees to swiftly respond to market changes, evolving customer needs, and emerging challenges ensuring that our team remains agile, proactive, and solution-oriented.
By encouraging a dynamic and forward-thinking mindset, we not only stay ahead of industry trends but also position ourselves to seize new opportunities and maintain resilience in the face of adversity. This agile approach strengthens our commitment to continuous improvement and ensures that our guests consistently receive the best possible experience.
Passion
Passion is at the heart of everything we do. It’s what drives our people, inspires creativity, and motivates every team member to bring their best effort to the table each day.
We believe that when employees are truly passionate about their work, they not only find purpose and fulfillment, but also become deeply aligned with the company’s vision and goals. This shared passion empowers our workforce to tackle challenges with determination, work collaboratively, and contribute meaningfully to our ongoing success.
Leadership
We believe that leadership is more than a title it’s a responsibility. Strong leadership serves as a beacon of motivation and direction, aligning every team member with our shared mission and goals. By valuing leadership at every level of the organization, we cultivate a culture where individuals are empowered to contribute, innovate boldly, and drive the brand forward with confidence and purpose.
Trust
We recognize that the success of any business is rooted in the strength of relationships with our employees, our customers, and our partners.
By consistently demonstrating honesty, reliability, and respect, we earn the trust of those we serve and work with. This trust is what enables us to build lasting connections, foster loyalty, and stand apart in a competitive landscape. It is both a value we uphold and a promise we keep every day, in every interaction.