ON THE WOOD was founded in 2008 by the joint efforts of two Lebanese brothers and an esteemed Emirati partner. The journey began in 2005, three years before the launching of ON THE WOOD. It started with the pursuit for the appropriate technology for the implementation of the concept. After several studies, experiments and product tests the “Stone Wood” technology was presented. It is An American oven that utilizes a monolithic cast ceramic cooking surface that prevents the wastage of heat and in-turn creates a consistent unbroken heat transfer, resulting in a superior quality product. The benefits of Stone Wood technology were profound. ON THE WOOD was able with a single oven setting to prepare six distinct types of dough, as well as prepare both Lebanese and Italian food.