ON THE WOOD was founded in 2008 by the joint efforts of two Lebanese brothers and an esteemed Emirati partner. The journey began in 2005, three years before the launching of ON THE WOOD. It started with the pursuit for the appropriate technology for the implementation of the concept. After several studies, experiments and product tests the “Stone Wood” technology was presented. It is An American oven that utilizes a monolithic cast ceramic cooking surface that prevents the wastage of heat and in-turn creates a consistent unbroken heat transfer, resulting in a superior quality product. The benefits of Stone Wood technology were profound.
ON THE WOOD was able with a single oven setting to prepare six distinct types of dough, as well as prepare both Lebanese and Italian food. Having our vision and technology set in 2008, the first branch of ON THE WOOD was launched in the UAE and now after 13 years of perfection, product development and loads of hard work, we have successfully opened 14 branches in the United Arab Emirates, 4 branches in the Sultanate of Oman, and have set our vision to expand into the GCC, MENA and Global Markets. Through this journey we have established our reputation in creating the finest and most innovative Lebanese and Mediterranean pastry; and today we are considered as one of the market leaders in our field, hitting success after the other and we are recognized as the founders of “Stone Wood Oven” and the first company to utilize their oven for such a fusion of Lebanese and Italian cuisine in the UAE market.
To us, quality and perfection are praised and we truly believe that it is the golden relation between success and fame, thus our centre of attraction is evolving around quality control and fine selection of prime components.