Our Journey
ON THE WOOD was founded in 2008 by the joint efforts of two Lebanese food lovers and an esteemed Emirati partner. ON THE WOOD was created following innovation and devotion. We’ve spent months of research and tasting and went to places far enough just to discover and add all the secrets of authentic Lebanese and Italian cuisines. We carried our concept all the way from birth to success in just devotion and authenticity which was a market need and now we are leaders in variety and innovations.
First branch was launched near a university compound in Sharjah, UAE and after 13 years of perfection, product development and loads of hard work, we have successfully opened 14 branches in the United Arab Emirates, 4 branches in the Sultanate of Oman, and have set our vision to expand into the GCC, MENA and Global Markets.
Concept Brief
The concept is simply to create a cosy environment that is well suited to have a unique treat and enjoy a homemade bake serving and freshly prepared Manakish variety.
After 13 years of fine-tuning, product development and loads of hard work, we have established our reputation in creating the finest and most innovative Lebanese and Mediterranean pastry. Today we are considered as one of the market leaders in our field, hitting success after the other.
Our wood stone oven and its technique is characterized by giving the flavor and quality, whereas we use the alternative technique in order to preserve our environment. We specialize in delicious & reasonably priced Lebanese cuisine, including our house of “Pastry” & authentic “Bakery” specialties, such Manakish, Lebanese appetizers and Lebanese Mashawi (Lebanese Grill). No matter what your occasion calls for or your appetite demands, the friendly staff at ON THE WOOD promise to make your next dining experience a pleasant one.
Who We Look For
We are seeking partners in UAE, GCC & MENA region that fit the following criteria:
- The potential franchisee must have access to prime locations in their perspective region
- The location can be of leased, rented, free-hold etc. as long as a clear picture of the contract is made possible.
- Having a value system in accordance with the franchisor will ensure proper assimilation into the parent organisation culture
- Ability to replicate and maintain the same or similar consistency in the entire cycle of outlet management as the franchisor
- Having the essential capital for setting up the franchise outlet
- Good credit history that will be evaluated by a third party
- Having previous business experience of a minimum period of 3 years, preferably in the F & B industry (particularly for individual franchises)
- Having a solid foundation to understand all the legalities and fundamental skills needed to operate a franchise business.
What you Get
Trademark License
License to Operate
Proven Business Model
Operations Manual
Training Program
Ongoing Support
Marketing Support
Support
Operational Support
Site Selection
Marketing Support
Accounting/Audit/Legal
Ongoing Research and Development
Overall Program Oversight
Mix Grill Plate